R10 Million Down The Drain? Minnie Dlamini Skin Care Business Dismally Fails To See Another Day
Being a celebrity doesn’t make you a business-minded person. The likes of Minnie Dlamini and Bonang Matheba can attest to this statement. They’ve been there, done that and wear the t-shirt with shame.
So once upon a time, somewhere in Mzansi, there was a ‘R10 million’ company Modi Dlamini Marketing and skincare range of products MD by Minnie Dlamini, but it just faded into thin. Ever wondered why it disappeared and no one cared to notice?
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In case you’ve forgotten, the products hit the shelves in 2019 and the response from the general public wasn’t so great.
And now, shocking truths have been revealed on what led to the failure of the business. According to City Press, the media personality’s R10 million company Modi Dlamini Marketing, which produced her product line, MD by Minnie Dlamini, had outstanding annual tax returns for the third time since it was registered in 2016, though it was unclear how much she owed SARS.
The skincare line was sold at Shoprite in 2021 before disappearing from the shelves, according to the publication. It disappeared with its Instagram account and website. On a brighter side its Facebook and Twitter accounts still exists though they haven’t been updated in ages.
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According to papers obtained by City Press, Dlamini’s company was nearly deregistered in 2018 and again in 2020 for failing to submit annual tax returns.
The HomeGround TV personality is believed to have received numerous emails before the company was flagged for deregistration due to noncompliance with SARS regulations.
The TV star was also trolled on social media after revealing in a Destiny magazine interview that she received a R10 million grant from the Industrial Development Corporation (IDC) to cover start-up costs and that her skincare line could pay for itself in a year.
“Our engagements with the IDC were pretty painless because my partner’s been dealing with them for a long time. So, it was just a case of creating a new joint company for a deal.”
When she saw that things were getting tough, she changed her statement and said it was a repayable loan.
“In my Destiny [magazine] cover [story], I was quoted saying I received a grant from the IDC for my new business. I, in fact, applied for a loan payable with interest, which is still pending due to the error. My apologies for any confusion caused. For the record, the mistake was entirely mine and I apologise further,” she tweeted.
It was then indicated that the Minnie Dlamini will be investigates for corruption with Oupa Segalwe, spokesperson for the Public Protector confirming this week that the investigation into Dlamini’s ‘funding’ ended.
“The investigation was closed in February 2019 after several attempts to secure a meeting with the complainant failed. At the consultation meeting, the complainant was expected to provide the Public Protector with information pointing to any wrongdoing on the part of the IDC.
“The complainant had indicated that she based her complaint on a tweet. Some form of evidence of wrongdoing is required before an investigation can be carried out.
“The absence of such information and the unavailability of the complainant to consult with the investigators on such issues leads to the closure of matters,” Segalwe said.
Regarding the Minnie Dlamini getting a R10 m grant from the Pic.. I think it's more of an ethical question,. Is proximity to key stakeholders and or relationships in relation to funding the Gov (IDC) that has been specifically set aside for entruprenuers considered corruption??? pic.twitter.com/6ndauBZt6c
— Miss Status Quo (@Synesyfe) January 8, 2019
The post R10 Million Down The Drain? Minnie Dlamini Skin Care Business Dismally Fails To See Another Day appeared first on Surge Zirc SA.